In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why, What, Who, How, and When. He highlights the common pitfall many business owners face—jumping straight to ‘how’ without addressing more fundamental questions. Drawing inspiration from Simon Sinek’s transformative approach in “Start With Why” and exploring Dan Sullivan’s “Gap and the Gain” concept, Alexei offers a fresh perspective on aligning business actions with deeper purpose and strategic vision. Tune in to bridge the gap between hasty decisions and sustained business gain.

Start with Why book – https://amzn.to/3QNPkos
The Gap and the Gain – https://amzn.to/4amhOwp
Happy Clients reviews app – https://happyclients.com.au/